Our Clients

AUTODESK BOS Consulting Engagement

Leading American multinational corporation, Autodesk, Inc., was founded in 1982 by John Walker. John Walker is the co-author of their early versions of the company’s flagship Computer Aided Design software product AutoCAD. Autodesk focuses on 2D and 3D design software which is used for architecture, engineering and building construction, manufacturing, and media entertainment.

Strategize Blue, headed by founder and managing director Dr. Zunaira Munir, provided its consulting services to the leading design software company to train their team to systematically maximize their blue ocean potential while minimizing the risks companies often associate with innovation to create profitable market space. Following an in-depth analysis of their strategic approach Dr. Munir assisted in formulating their Blue Ocean Strategy in their simultaneous pursuit of differentiation and low cost – the cornerstone of Blue Ocean Strategy.