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Coomeva Blue Ocean Strategy Seminars

Coomeva is a Colombia based cooperative organization of professionals who have been associated to satisfy common needs by means of the production and obtaining of goods and services and the generation of opportunities for their development. Coomeva drives the construction of alliances between cooperatives and the advantage of collective synergy for their development in Colombia. Coomeva facilitates a shared common approach and vision for business superiority.

In April of 2008, Coomeva invited Dr. Zunaira Munir to conduct a series of Blue Ocean Strategy seminars in Bogota, Cali, Medelin and Pereira, Colombia. Dr. Munir trained participants to recognize limitations of their existing approach to growth and profitability, formulate and execute Blue Ocean Strategy to generate new strategic growth options by creating uncontested market space, drive costs down while simultaneously driving value up, and how to identify noncustomers and convert them into customers.

Dr. Munir assisted Coomeva to avoid the “Red Ocean” that companies have long engaged in head-head competition in search of sustained profitable growth. But, to seize new profit and growth opportunities, companies must create blue oceans of new market space where the objective is to not compete head-to-head but to make competition irrelevant.