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RJ Reynolds Tobacco Company Executive Training Session

R.J. Reynolds Tobacco Company is the second-largest tobacco company in the United States accounting for 28 percent of U.S cigarette sales. The company offers products in all segments of the market and makes many of the nation's most popular selling cigarette brands, including: Camel, Pall Mall, Kool, Winston, Salem and Doral. R.J Reynolds is an indirect wholly owned subsidiary of Reynolds American Inc. Reynolds American (RAI) is also the parent company of American Snuff Company (formerly Conwood Company, LLC) and Santa Fe Natural Tobacco Company, Inc. R.J. Reynolds.

In San Juan, Puerto Rico March 2009, RJ Reynolds Tobacco (CI) Co. invited Dr. Zunaira Munir to go conduct a Blue Ocean Strategy customized presentation to highlight the possibilities of capturing new uncontested marketspace to achieve highly profitable growth. Dr. Munir trained R.J Reynolds executives to recognize limitations of their existing approach to growth and profitability, formulate and execute Blue Ocean Strategy to generate new strategic growth options by creating uncontested market space, drive costs down while simultaneously driving value up, and how to identify noncustomers and convert them into customers.

RJ Reynolds Tobacco (CI) Co. VP HR & Corporate Affairs said about Dr. Munir’s session, "The presentation on Blue Ocean Strategy was not only well received but extremely timely as we are reevaluating our future course of action for growth. Our group enjoyed your presentation, not only for the very valuable content but also for your preparation, materials and delivery. The discussion on Blue Ocean Strategy was well communicated with examples which clarified concepts and helped internalize them. Your demeanor was friendly and approachable that encouraged the audience to actively participate and ask questions."