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Technology de Monterrey Executive Education Workshop

The Tecnológico de Monterrey is a private educational institution in Mexico that was founded in 1943. It currently has campuses distributed throughout the country, and academic centers in Mexico and other Latin American countries; it also has international offices in North America, Europe, and Asia. Through its Virtual University it is present all over the world, by means of learning networks and advanced information technologies.

In 2015, The Tecnológico de Monterrey strives to be the most widely recognized educational institution in Latin America for the leadership exercised by alumni in the private, public, and social sectors, and for the research and technological development it carries out to promote a knowledge-based economy, generate management and business incubators models, improve public administration and public policies, and create innovative models and systems for the sustainable development of the community.

In April of 2008, the Tecnológico de Monterrey invited seasoned Blue Ocean Strategy speaker and trainer Dr. Zunaira Munir to Chihuaha, Mexico for an executive education workshop for the Center for Continuing Education. The customized workshop was designed for participants to recognize limitations of their existing approach to growth and profitability, formulate and execute Blue Ocean Strategy to generate new strategic growth options by creating uncontested market space, drive costs down while simultaneously driving value up, and how to identify noncustomers and convert them into customers.