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T Mobile On-Site Strategy Session

T-Mobile is a German mobile telephone provider, owned by Deutche Telekom and has some 150 million subscribers. T-Mobile is the world’s seventh largest mobile service provider by subscribers and the third largest multinational after the United Kingdom's Vodafone and Spain's Telefonica. It operates several GSM networks in Europe and the United States. T-Mobile also has financial stakes in mobile operators in Central and Eastern.

Dr. Zunaira Munir led a Blue Ocean Strategy session with T Mobile executives in Santa Barbara in May of 2008. The training session focused on their entertainment marketing sector for one of T Mobile’s leading products the ‘sidekick.’ With the advancements in technologies and phone capabilities the telecommunication services industry faces tough head-to-head competition. Service providers very easily can fall victim to the accepted industry boundaries and limitations. T Mobile, paralleling their efforts to sustain profitable growth as the world’s seventh largest mobile phone service provider, aimed to apply Blue Ocean Strategy to their entertainment marketing sector. Dr. Munir trained T Mobile executives to recognize limitations of their existing approach to growth and profitability, formulate and execute Blue Ocean Strategy to generate new strategic growth options by creating uncontested market space, drive costs down while simultaneously driving value up, and how to identify noncustomers and convert them into customers.