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University of San Diego Executive Breakfast Blue Ocean Strategy Keynote Presentation

The School of Business Administration at the The University of San Diego offers one of the nation’s top Masters of Science in Executive Leadership (MSEL) academic programs. MSEL’s mission is to develop and inspire leaders who will not only transform their organizations, but effect our world through service with compassion and integrity. Ken Blanchard, author of The One-Minute Manager, lends his acclaimed leadership philosophy and time-proven models that have transformed leaders and their organizations for over 20 years to the University of San Diego MSEL program. The degree curriculum facilitates the development and mastery of key intrapersonal, interpersonal and organizational skills in real-world contexts to allow for maximum personal and organizational benefit. Change the world…Learn to lead!

USD MSEL offers a series of executive breakfast lectures inviting some of the top business leaders. Dr. Zunaira Munir was invited as a guest speaker and gave a keynote speech on May 12, 2010 on the topic of Blue Ocean Strategy. The presentation included an engaging and informative introduction to Blue Ocean Strategy, its logic application and effectiveness for local mid to upper level executives. Dr. Munir’s insight as she continues to work on various Blue Ocean Strategy projects and initiatives worldwide included recent Blue Ocean Strategy examples that have taken place after the release of the book in 2005. She focused on challenging traditional business strategies as she strived to help clarify where participants’ companies are and where they want to be.