Our Clients

Virbac Visual Awakening Workshop

Leading companion animal health company, Virbac, is an independent laboratory worldwide, exclusively dedicated to animal health. Present in more than 100 countries, the company develops, makes and distributes the widest range of products and services intended for the prevention and treatment of the main pathologies in companion and food producing animals.

Dr. Zunaira Munir conducted a Blue Ocean Strategy visual awakening workshop for Virbac executives in Dallas, Texas to help them discover their potential blue oceans of highly profitable growth. The animal health industry is in particular need of Blue Ocean Strategy due to the recent marketing trends, food recalls, innovations and discoveries for health prevention which all contributes to the changing market.

Dr. Munir’s experience with both large and small companies worldwide in their pursuit to ‘make competition irrelevant’ and create blue oceans of highly profitable growth complemented Virbac’s continuous commitment to the animal health industry. The session introduced the Blue Ocean Strategy tools and frameworks and focused on the formulation and execution of their strategies.