Re-imagine Your Own Business
By Giulio Gianni
Dr. Zunaira Munir PhD, founder and managing director of Strategize Blue, applies the tools and methodologies of Blue Ocean Strategy to help companies re-imagine their business Strategy in today’s tough times.
Nowadays, a key success factor for industries and companies is the ability to scan and act upon broad market opportunities. All companies face difficulties at one point or another and it is their ability to make smart strategic moves which allow them to prosper.
Dr. Munir and Strategize Blue (www.strategizeblue.com) have led many companies to new markets, generate new source of profits and turned challenging economic environments into new success stories.
Regardless of your business today, service, retail, consumer products, or B2B; The Blue Ocean Strategy approach will show you how you can break through barriers in business to experience new ways to think about your current customers and turn non-customers into customers.
Dr. Munir (zunaira@strategizeblue.com) has been working directly under Professors Chan Kim and Renee Mauborgne (Founders of Blue Ocean Strategy) on various Blue Ocean Strategy projects and initiatives worldwide.
After gaining more confidence with the theory of Blue Ocean Strategy you will be asking: Where can I find uncontested market space?(info@strategizeblue.com)
At Strategize Blue the only way to beat competition is to stop trying to beat the competition. Thanks to a better understanding and application of Ocean Blue Strategy, Strategize Blue’s clients like HP, T-Mobile, Coca Cola, found entire new uncontested market space to lead.
In a Blue Ocean the rules of the game are waiting to be set. For Example at Cirque de Soleil, with the efficient application of Ocean Blue Strategy, were able to establish new rules of a market that was taken for granted for years.
New criteria of a typical circus show were established for a new target of customers. They looked across to alternative proposals.
What does it all mean? An effective application of this strategy can drive your company to break barriers, find new spaces, set up new rules and become the actor who defines the “state of the art”.
