International best-selling Blue Ocean Strategy authors, W. Chan Kim and Renee Mauborgne have been recognized amongst the brightest business thinkers and strategy gurus. Blue Ocean Strategy: How to Make Create Uncontested Market Space and Make the Competition Irrelevant has sold over 2 million copies and has been published in 42 languages, breaking Harvard Business School Press’ historical record of most foreign language translations ever achieved. Kim and Mauborgne co-founded the Blue Ocean Strategy Network, a global community of practices on the Blue Ocean Strategy family of concepts created. The Observer called Kim and Mauborgne, “The next big gurus to hit the business world.”
“Don’t wait until everything is perfect. Fire away!”
Author Michael Masterston includes in his business book Ready, Fire, Aim Zero to $100 million in No Time Flat.
Masterston believes successful entrepreneurial businesses typically progress through four stages: “Infancy, Childhood, Adolescence and Adulthood.” When launching a business allocating around 80% of the company’s efforts on sales is essential. He feels it is important to seek out an “optimum selling strategy” for your product or service.
Ready, Fire, Aim points out that regardless of your company’s convictions, customers will ultimately decide the value of your product or service, but to understand the difference between customers’ “wants” “and needs.”
Furthermore, treating every customer cordially but saving the royal treatment for your big spenders is vital to turn Zero to $100 million in No Time Flat. However, it is important to try to know more about sales and marketing than anyone else in your firm.
Masterston stresses that innovation and brainstorming go hand in hand and feels you can turn outstanding employees into superstars!