- Key Concepts in Innovation, published by Palgrave Macmillan, is a comprehensive glossary of the major terms and concepts that characterize innovation, covering specific areas such as product development, creativity, finance and policy. Making complex terminology clear, it is ideal for both students and practitioners in the field. Dr. Zunaira Munir's book is available for order at Palgrave Macmillan, Amazon & Walmart.
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Book Reviews
- "Arguably one of the most frequently used words in any language, a half second Google search on the keyword "innovation" turns up nearly half a billion website pages. Thota and Munir delve beneath the buzzword and deconstruct innovation into its operational parts. It creates a toolkit as well as a common terminology. Key Concepts in Innovation should be read by entrepreneurs seeking to embed innovation across their products, processes and business strategies."
- Debra van Opstal
Senior Advisor, Center for the Study of the Presidency and Congress, US
- "The search for the sources of successful innovation has fascinated managers and produced numerous books over the last decades, "Key concepts in innovation" tackles this question with the most comprehensive and careful listing of all the pertinent concepts related to bringing out a winning product. For a practicing manager of innovation, pressed for time to get familiar with multiple concepts from different sources, Thota and Zunaira have taken time to condense and power pack all the required knowledge in this single most useful book. I strongly recommend this to anyone managing products."
- Vivek Kumar
CEO, AlumClub, India
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- "Product developers and product managers now have the tool they need to elevate their performance in product and service innovation. Key Concepts in Innovation is that single source reference guide that pulls together the many terms, concepts and tools that encompass product and service innovation. Organized in way that brings clarity to this complex subject Key Concepts in Innovation belongs on every innovator's desk."
- Mark Adkins
VP Marketing
Product Development
and Management
Association, US
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- "This is a great reference book for all interested in embarking on an innovation journey to tackle the multiple challenges faced by individuals and organizations alike. Thota and Zunaira have done an excellent job of researching the various disciplines to compile this unique compendium of key innovation concepts and tools. This book will be useful to all interested in formulating innovative change strategies to address the social, economic and environmental challenges faced by their organizations and communities to succeed in the 21st Century. All students interested in pursuing careers in consulting or in starting their own entrepreneurial ventures will benefit immensely by becoming familiar with the tools and concepts discussed in this book."
- Vivek Singhal
Founder, Strategic Business Management & Senior Fellow, Global Knowledge Initiative, US
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- "The authors illustrated key concepts of innovation explicitly. The book is suitable for students and the practitioners, even the policy makers, as a valuable desk reference for innovation management. Especially, the book has well addressed the issues related to emerging economies including China, that's necessary for 21st century's management."
- Xiaobo WU
Professor, Qiushi Chair Prof of
Innovation Management & Strategy,
Executive Dean, School of Management,
Director, National Institute for Innovation Management,
Zhejiang University, China
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- "A fundamental reference book for anyone in the innovation management field. Provides a searchable list of key definitions, with clear explanations and supported by key references. This book enables both novice and experienced professional to make sense of the jargon found in the innovation field. Should be on everyone's book shelf."
- Peter Koen
Associate Professor and Director for Consortium for Corporate Entrepreneurship, Stevens Institute of Technology, US
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- "The book is a one-stop reference for key concepts in innovation, addressing - students to practitioners to propagators of innovation. The work done by the authors on Thota-Munir Innovation Integration System is noteworthy. For example, when I want to look for just 'theories' being used in innovation fraternity, the integration system clearly points to the related concepts. Buzz words related to innovation are all around and many of them are being used differently at different platforms, this book will provide one language that the innovation professionals across any industry, culture or geography will speak!"
- Gupta Stueti
Innovation Professional, India
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- "Many complex fields develop specialized language to foster more precise communication. Sometimes these terms have broadly understood meaning, but sometimes they represent jargon that is a barrier to communication for those from other backgrounds. In new products management, contributors come from many scientific and business disciplines, and many projects require global teams where English is not the first language for many members. So, having clear definitions in one accessible source is valuable. Otherwise, there is a risk that words can be exchanged and agreement reached even though people emerge from the meeting with very different understandings of what happened and what remains to be accomplished. But even more valuable, is seeing the ways that these concepts and terms are used by specific companies in specific situations. This book is much more than a glossary. It develops a foundation and context to support the use of each concept. That brings the language alive while simultaneously stimulating each reader's thoughts about new approaches to their own challenges. In addition to supporting the work of global innovation teams, this book will be a valuable supplement to text books in the field of product innovation management. References are provided to anchor concepts to key thinking through 2010."
- Thomas P. Hustad
Emeritus Professor of Marketing, Kelley School of Business, Indiana University, US
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