News

March 2, 2010 - Dr. Zunaira Munir will be conducting a Train the Trainer Workshop for the faculty members of Manipal University in Bangalore, India on March 24, 25, 26. The workshop will focus on the theoretical and practical applications of Blue Ocean Strategy.
March 1, 2010 - Dr. Zunaira Munir will be giving a Keynote Speech on Blue Ocean Strategy for the University of San Diego’s Master of Science in Executive Leadership executive breakfast event on May 12, from 8:00 a.m to 9:00 a.m. The keynote presentation will be an engaging and informative introduction to Blue Ocean Strategy, its logic, application and effectiveness-for mid to upper level executives.
February 1, 2010 - Strategize Blue partners with the Value Innovation Action Camp (VIAC) and launches ‘Blue Ocean Strategy the Easy Way’ e-learning training program officially approved by the Blue Ocean Strategy Network. Blue Ocean Strategy the Easy Way offers everything from interactive exercises to comprehension quizzes. It offers real-life examples of how successful businesses captured uncontested market space and thereby made competition irrelevant and is conducted 100% online.
December 9, 2009 - Dr. Munir led a 1.5 hour interactive session about Blue Ocean Strategy’s application to non-profits at the “Non-Profit Day” being celebrated by Southern California’s Center for Non-Profit Management in Los Angeles. The day honored individuals that exemplied great nonprofit and civic leadership and focused on finding bold new strategies for uncommon times for the non-profit sector. Dr. Munir spoke about upending traditional thinking about strategy with Blue Ocean Strategy to chart a bold new path to winning the future The six principles of the strategy show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. Katherina Rosqueta, Executive Director of The Center for High Impact Philanthropy in the School of Social Policay & Practice at Penn, modeled how business, government and the nonprofit sectors can work together to have greater impact in challenging economic times. Also, Matthew Le Vegue demystified Web 2.0 to increase your marketing reach and impact through social networking.
November 15, 2009 – Strategize Blue launches Blue Ocean Strategy Corporate Training program, designed for mid to upper-level executives. Strategize Blue trains your executives in the six basic principles for systematically applying Blue Ocean Strategy. Executives learn through situational exercises, case studies and group activities. They gain a firm grasp of material and the ability to apply the visual tools and analytical frameworks to your company.

February 1, 2009 – Strategize Blue offers “Consultraining” a consulting/training hybrid for small businesses that combines the best features of Blue Ocean Strategy consulting and training. The program is ideal for small businesses, because the option enables you to train staff so they can formulate a Blue Ocean strategic plan under the guidance of our consulting team. Strategize Blue conducts an in-depth analysis of your company’s current strategy, collaborates closely to systematically develop and implement the seven-step process. The result is the stimulation of market demand and the creation of new, uncontested market space.