StrategizeBlue

  • Deloitte and Touche Green Dot, Blue Ocean. Global AIS Practitioners' Meeting

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  • Deloitte's Global AIS Practitioners' meeting was held in Astoria New York on September 16-18, 2007. The conference included breakout sessions, risk management discussions and featured keynote Blue Ocean Strategy speaker Dr. Zunaira Munir. Dr. Munir introduced the history of blue ocean creations, compared red oceans versus blue oceans, traditional competition-based theories to Blue Ocean Strategy and discussed value innovation (the cornerstone of Blue Ocean Strategy). Challenging the audience to switch their focus from productivity management to creativity management, she included tools and frameworks such as the four actions framework, the ERRC Grid, the six paths framework, three tiers of noncustomers and the strategic alignment of value, profit and people propositions.
  • Deloitte Consulting LLP on Dr. Munir's performance, "Thank you very much for your insightful presentation on Blue Ocean; the group was very excited about the topic and really carried the main points with them through the rest of the conference. Thanks so much for making our conference a success".