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Paul Henney Family Services BOS Consulting Engagement
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- Henney Family Services is a funeral service provider located in Western Pennsylvania. Henney Family Services is dedicated to offer compassion and support to those who have loved and dignity and care to those who were loved. Their goal is to provide services which far exceed the needs and expectations of client's families, designed to answer all questions and concerns, either at the time of loss, or for those looking to plan for the future.
- The funeral industry is a localized market that faces fierce competition from all service providers in the area. Additionally, retail giants like Wal-Mart have started offering products catering to funeral needs resulting in a very competitive market and changing market offering lower product prices. Strategize Blue, headed by founder and managing director Dr. Zunaira Munir, provided its consulting services to Henney Family Services in the effort to make the competition irrelevant. The consulting engagement helped participants with the understanding of the strategic logic that allows companies to break out of bloody competition and make the competition irrelevant, focus on moving from thought to action in formulating and executing blue oceans that enabled participants to take their first steps towards creating their own blue oceans. Dr. Munir has played a pivotal role in the formulation and execution of their new Blue Ocean strategies.