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Blue Ocean Strategy for Honeywell Aerospace


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Honeywell is a Fortune 100 company with a workforce of approximately 128,000. It has a diversified engineering portfolio working mostly on Aviation, Industrial automation, Home appliances and Specialty Materials.


Dr. Zunaira Munir conducted a session for a large group of Honeywell Aerospace engineers, introducing them to the concepts and tools of blue ocean strategy. She challenged the participants to recognize limitations of their existing approach to innovation, and shared valuable frameworks they could apply to move from productivity improvements to creating innovative solutions.


TRIZ practitioner and staff engineer Larry Ball said, "Zunaira provided a wonderful presentation to a large audience of engineers at Honeywell. She was easy to work with and provided answers to difficult questions as backup."


David Troness of Velocity Product Development team said, "You exceeded our expectations with your deep knowledge and experience with blue ocean strategy and with your exceptional communication skills. The presentation was very well-received with many positive comments coming in from the audience afterwards. For example, one participant said:" The blue ocean strategy was an eye opener, and I left the meeting inspired to look at our business differently.""


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