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Blue Ocean Strategy Session for Deloitte Actuarial and Insurance Solutions Leaders


Deloitte - Strategize Blue Client

Deloitte, a global powerhouse, consists of approximately 169,000 professionals specializing in audit, consulting, financial advisory, risk management, and tax services worldwide.


Dr. Zunaira Munir delivered a keynote speech at Deloitte's Global AIS Practitioners' meeting in New York, introducing the audience to the strategic logic of Blue Ocean Strategy. She captivated the audience by contrasting traditional competition-based approaches with the value innovation driven approach of Blue Ocean Strategy, that drives companies to stand apart and make the competition irrelevant. Dr. Munir challenged Deloitte's Actuarial and Insurance Solutions leaders to shift focus from productivity to creativity, introducing them to essential tools and frameworks to do so, such as the strategy canvas, the Eliminate-Reduce-Raise-Create Grid, the six paths framework, three tiers of noncustomers, and the strategic alignment of value, profit, and people propositions.


Dr. Munir's expertise and dynamic approach not only made the conference a resounding success but also left a lasting impression on Deloitte's professionals. Karen DeToro, Principal Deloitte Consulting praised Dr. Munir's impactful presentation, stating:


"Thank you very much for your insightful presentation on Blue Ocean; the group was very excited about the topic and really carried the main points with them through the rest of the conference. Thanks so much for making our conference a success."


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