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Blue Ocean Strategy Keynote for American Advertising Federation

American Advertising Federation - Strategize Blue Client

The American Advertising Federation (AAF), headquartered in Washington D.C, is the oldest national advertising trade association. Acting as the "Unifying Voice for Advertising." the AAF represents 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Over 6,500 advertising students develop recruitment connections to corporate America through its 215 college chapters. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations.

Dr. Zunaira Munir was a featured keynote Speaker at AAF Cedar Rapids Chapter Annual Conference . Her presentation included an engaging and informative introduction to Blue Ocean Strategy, its logic application and effectiveness for local mid to upper level advertising executives. Dr. Munir focused on challenging participants to reconsider traditional approaches to business strategy, to break out of bloody red oceans of competition and to create blue oceans of uncontested market space.

Jeff Wolff, American Advertisement Federation Cedar Rapids President said about Dr. Munir's presentation:

 "I want to thank you for your great session. I have already received many positive e-mails and messages regarding the content of your talk. I thought your examples were great and I know many people are now thinking about how the Blue Ocean Strategy can be applied to their industry. I already have people in my company thinking of ways to think outside the box to create blue oceans.”

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